CAR2GO LAUNCH IN CHINA
I managed all phases necessary to enter the Chinese market as first car-sharing service.
My achievements are developing a localization strategy including branding adaption and awareness campaign. With the campaign, car2go gained aided brand awareness of 62% in Chongqing (28 Mio. residents) within the first year.
My achievements are developing a localization strategy including branding adaption and awareness campaign. With the campaign, car2go gained aided brand awareness of 62% in Chongqing (28 Mio. residents) within the first year.
Look&feel images
Market Research, naming, positioning, campaign management
Get in touch to hire me or talk shop.
